Customer Relationship Management (CRM) tools are technologies used to manage and analyze customer interactions and data throughout the customer lifecycle. They aim to improve business relationships with customers, assisting in customer retention and driving sales growth. CRM systems consolidate customer information from different channels (website, phone, email, social media, etc.) and provide a unified view, enabling businesses to better understand customer needs, personalize interactions, and streamline customer service and marketing efforts.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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