What is customer relationship management (CRM) tools?

Customer Relationship Management (CRM) tools are systems used to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships with customers, assist in customer retention, and drive sales growth. CRM systems typically consolidate customer information from various channels (e.g., website, phone, email, social media) into a single database, allowing businesses to track customer interactions, automate tasks, and personalize marketing efforts.