What is Customer Relationship Management (CRM) systems?

Customer Relationship Management (CRM) systems are technologies used to manage a company's interactions and relationships with current and potential customers. CRM systems help businesses streamline processes, improve customer service, increase profitability, and track sales and marketing efforts. They typically involve collecting and analyzing customer data, such as contact information, purchase history, and interactions across different channels, to provide a 360-degree view of each customer.