Customer Relationship Management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. People use CRM software to collect and manage customer data, track interactions, automate tasks, and analyze performance, all with the goal of improving customer experience and increasing sales.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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