Customer Master Insights

What is Customer Master?

A Customer Master, or Customer Master Data Management (Customer MDM), is a central repository that stores all relevant information about a company's customers. It provides a single, consistent, and accurate view of each customer across the entire organization. This enables better customer service, targeted marketing, improved sales effectiveness, and more informed decision-making. Common use cases include ensuring data quality, preventing duplicate customer records, and personalizing customer interactions.

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What other technologies are related to Customer Master?

Customer Master Complementary Technologies

Vendor Master

Vendor Master data is complementary to Customer Master data as both are types of master data used in business operations. Customer Master focuses on customer information, while Vendor Master focuses on vendor information.

mentioned alongside Customer Master in 38% (76) of relevant job posts

Material Master

Material Master data complements Customer Master data as both represent key entities in a business's operations. Material Master holds information about materials, while Customer Master holds information about customers. These entities are often related in business processes.

mentioned alongside Customer Master in 14% (87) of relevant job posts

SAP S/4HANA

SAP S/4HANA is an ERP system that would utilize a Customer Master. Customer Master is a dataset maintained within SAP S/4HANA or similar ERP systems. It is fundamental for managing customer-related data within these systems.

mentioned alongside Customer Master in 0% (67) of relevant job posts