A CRM (Customer Relationship Management) platform is a system for managing a company's interactions with current and potential customers. It typically involves using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. CRMs are used to organize, automate, and synchronize business processes, mainly sales activities, but also those for marketing, customer service, and technical support.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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