What is CRM database systems?

CRM (Customer Relationship Management) database systems are technologies used to manage a company's interactions and relationships with customers and potential customers. They help businesses streamline processes, improve customer service, increase profitability, and improve customer retention. CRM systems consolidate customer information from various channels (e.g., website, phone, email, social media) into a single database, providing a 360-degree view of each customer. This allows businesses to personalize interactions, automate marketing campaigns, track sales leads, and provide better customer support.