CRM (Customer Relationship Management) database software is used to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention and driving sales growth. CRM systems consolidate customer information from different channels (website, phone, email, social media) and can automate various tasks related to sales, marketing, and customer service.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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