What is Conversions?

In the context of digital marketing and advertising, "Conversions" refer to the desired actions that you want users to take on your website or app. These actions can vary widely depending on your business goals, and might include making a purchase, submitting a form, signing up for a newsletter, downloading a resource, or any other specific behavior that indicates a user is engaged and progressing towards becoming a customer. Conversion tracking is a crucial aspect of online marketing, allowing businesses to measure the effectiveness of their campaigns and optimize them for better results.