Competitor analysis is the process of identifying key competitors and researching their strategies, strengths, weaknesses, and market positioning. It is commonly used to understand the competitive landscape, identify opportunities and threats, benchmark performance, and inform strategic decision-making, such as pricing, marketing, and product development.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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