The Common Data Model (CDM) is a standardized, modular, and extensible data schema that Microsoft developed to enable data interoperability across different applications and business processes. It provides a consistent and well-defined structure for commonly used business entities (such as Account, Contact, Opportunity) and activities. It is commonly used to build data lakes, integrate data from different sources, and build business applications that leverage a unified data model.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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