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Client Relationship Management (CRM)

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**Client Relationship Management (CRM)**

What is Client Relationship Management (CRM)?

Client Relationship Management (CRM) refers to strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships with customers, assist in customer retention, and drive sales growth. CRM systems typically consolidate customer information from various channels and provide a centralized view of each customer, enabling businesses to provide personalized service and build stronger relationships.

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