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Clickstream

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**Clickstream**

What is Clickstream?

Clickstream data is a record of the sequence of clicks made by a web user while browsing a website or a series of websites. It is commonly used for web analytics, user behavior analysis, personalization, and fraud detection. By analyzing clickstream data, organizations can gain insights into user preferences, optimize website design, and improve marketing effectiveness.

What other technologies are related to Clickstream?

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