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CJA

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**CJA**

What is CJA?

CJA most likely refers to Customer Journey Analytics. Customer Journey Analytics (CJA) is a technology or process used to understand and optimize the path a customer takes when interacting with a company. This involves collecting and analyzing data from various touchpoints (e.g., website visits, app usage, email interactions, in-store purchases) to gain insights into customer behavior, preferences, and pain points. CJA is used to improve customer experience, increase customer loyalty, and drive business growth. Common uses include identifying areas where customers are dropping off, personalizing marketing messages, and optimizing the customer journey for better conversion rates.

Which organizations are mentioning CJA?

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