Certinia PSA (Professional Services Automation), formerly known as FinancialForce PSA, is a cloud-based software solution built on the Salesforce platform. It's designed to help professional services organizations manage projects, resources, and financials. Common uses include project planning, resource scheduling, time and expense tracking, project accounting, and billing, with the goal of improving project profitability and operational efficiency.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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