What is CATI?

CATI stands for Computer-Assisted Telephone Interviewing. It is a telephone surveying technique in which the interviewer follows a script provided by a software application. The software automates many aspects of the data collection process, such as dialing phone numbers, recording responses, and managing quotas. CATI systems often incorporate skip logic, so the next question displayed depends on the previous answer. It is commonly used in market research, political polling, and social science surveys to improve data quality and efficiency.