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C4C

C4C

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**C4C**

What is C4C?

SAP Sales Cloud (formerly SAP Cloud for Customer or C4C) is a cloud-based CRM solution designed to manage sales, service, and marketing activities. It helps businesses streamline their customer relationship processes, improve sales performance, enhance customer service, and gain better insights into customer behavior. Common uses include sales force automation, service management, and marketing campaign management.

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Find the right accounts, contact, message, and time to sell

Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.

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