SAP Sales Cloud (formerly SAP Cloud for Customer or C4C) is a cloud-based CRM solution designed to manage sales, service, and marketing activities. It helps businesses streamline their customer relationship processes, improve sales performance, enhance customer service, and gain better insights into customer behavior. Common uses include sales force automation, service management, and marketing campaign management.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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