Business Intelligence (BI) refers to the technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to support better business decision-making. It is commonly used to understand current performance, identify trends, and predict future outcomes by transforming raw data into actionable insights.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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