Business Analytics
**Business Analytics**
What is Business Analytics?
Business analytics (BA) is the practice of iterative, methodical exploration of an organization's data, with emphasis on statistical analysis. Data is often gathered from various sources to find patterns and insights that can inform decisions and improve performance. Common uses include understanding customer behavior, optimizing marketing campaigns, improving supply chain efficiency, predicting sales trends, and identifying opportunities for cost reduction or revenue growth.
Which job functions commonly mention Business Analytics?
Which organizations are mentioning Business Analytics?
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