Based on the context, 'BUR' likely refers to the 'Buy, Upgrade, Retain' framework, which is a customer relationship management (CRM) strategy. This framework focuses on acquiring new customers (Buy), increasing the value of existing customers by encouraging them to use more features or purchase add-ons (Upgrade), and preventing customer churn by fostering loyalty (Retain). It is commonly used by businesses to optimize their customer lifecycle and maximize profitability.
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