B2C stands for Business-to-Consumer. It describes business activities that are directed at individual consumers. It commonly refers to online sales when a company sells products or services directly to consumers, bypassing traditional intermediaries. This contrasts with B2B (Business-to-Business) where businesses sell to other businesses.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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