Autobidding, also known as automated bidding, refers to the use of software or algorithms to automatically set and adjust bids in online advertising auctions, such as those run by Google Ads or other platforms. The goal of autobidding is to optimize advertising campaigns for specific objectives, such as maximizing clicks, conversions, or return on ad spend (ROAS), without requiring manual intervention for each bid. It is commonly used to improve efficiency and performance in online advertising by leveraging data and machine learning to make informed bidding decisions.
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