What is AR/VR?

AR/VR encompasses Augmented Reality (AR) and Virtual Reality (VR). AR overlays digital content onto the real world, typically via a smartphone or glasses, enhancing the user's perception of reality. VR creates a completely immersive, simulated environment, usually experienced through a headset, blocking out the real world. AR is commonly used for gaming, retail, and training, while VR is prevalent in gaming, entertainment, and simulations.