APQP, or Advanced Product Quality Planning, is a structured process aimed at ensuring customer satisfaction with new products or processes. It serves as a framework for developing new products or processes in the automotive industry, but its principles can be applied to other industries as well. APQP typically involves five phases: Plan and Define Program, Product Design and Development Verification, Process Design and Development Verification, Product and Process Validation, and Feedback Assessment and Corrective Action. The goal is to ensure quality at every stage, from initial concept to ongoing production, minimizing the risk of defects and maximizing customer satisfaction.
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