Applovin Insights

What is Applovin?

AppLovin is a mobile marketing platform that provides a suite of tools for app developers to grow their user base and monetize their apps. It includes features for user acquisition, advertising mediation, and analytics. Commonly, it's used by mobile game and app developers to acquire new users through targeted advertising and to generate revenue through in-app advertising and other monetization strategies.

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What other technologies are related to Applovin?

Applovin Competitor Technologies

Mintegral

Mintegral is a mobile advertising platform that competes with AppLovin for ad revenue and app monetization.

mentioned alongside Applovin in 75% (79) of relevant job posts

IronSource

IronSource is a direct competitor, offering a comprehensive platform for app monetization and user acquisition, similar to AppLovin.

mentioned alongside Applovin in 35% (112) of relevant job posts

Unity Ads

Unity Ads is an advertising platform within the Unity game engine, directly competing with AppLovin for mobile game advertising revenue.

mentioned alongside Applovin in 37% (53) of relevant job posts

Applovin Complementary Technologies

Adjust

Adjust is a mobile measurement partner (MMP) that provides attribution and analytics, complementing AppLovin's user acquisition efforts by tracking campaign performance.

mentioned alongside Applovin in 2% (85) of relevant job posts

Appsflyer

AppsFlyer is another MMP providing similar attribution and analytics services as Adjust, making it complementary by helping measure the effectiveness of AppLovin's advertising campaigns.

mentioned alongside Applovin in 2% (109) of relevant job posts

Unity

Unity is a game engine often used by developers who might also use AppLovin for monetization. Thus, it complements AppLovin by being a platform from which apps that use AppLovin originate.

mentioned alongside Applovin in 0% (173) of relevant job posts