Apex is a proprietary, strongly-typed, object-oriented programming language developed by Salesforce.com. It's used to execute flow and transaction control statements on the Salesforce platform server, in conjunction with calls to the Salesforce APIs. Apex allows developers to add custom business logic to most system events, including button clicks, related record updates, and Visualforce pages. Because Apex code is stored, compiled, and executed on the Salesforce platform servers, it's primarily used to customize and extend Salesforce applications.
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