Apex is a proprietary, strongly-typed, object-oriented programming language developed by Salesforce.com. It's used by developers to execute flow and transaction control statements on the Salesforce platform server, in conjunction with calls to the Salesforce.com API. Apex is primarily used to add business logic to various Salesforce events, such as button clicks, related record updates, and Visualforce pages. It's similar to Java and C# and allows developers to access the Salesforce platform database and customize application logic.
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