Apex is a proprietary, strongly-typed, object-oriented programming language developed by Salesforce.com. It is used by developers to execute flow and transaction control statements on the Salesforce platform server in conjunction with calls to the Salesforce.com API. Apex is commonly used to add business logic to system events, such as button clicks, related record updates, and Visualforce pages. It allows developers to customize and extend the functionality of Salesforce beyond its standard configuration.
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