What is Amazon Vendor?

Amazon Vendor Central is a web interface used by manufacturers and distributors to sell their products directly to Amazon as a first-party (1P) seller. Vendors act as suppliers, selling their inventory to Amazon, who then resells it to customers under the "Ships from and sold by Amazon.com" designation. Amazon handles all aspects of the customer experience, including marketing, sales, and fulfillment. Vendors typically negotiate pricing and terms with Amazon, and Amazon manages inventory and determines retail prices.