Advanced Product Quality Planning (APQP) is a structured process defined in the automotive industry (but applicable to other sectors) for ensuring product quality throughout the entire product lifecycle, from concept to launch and beyond. It involves a cross-functional team working collaboratively through five phases: Plan and Define Program, Product Design and Development, Process Design and Development, Product and Process Validation, and Feedback, Assessment, and Corrective Action. The aim is to proactively identify and mitigate potential risks and issues, leading to a robust and reliable product and process.
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