Adserving
What is Adserving?
Ad serving is the process of delivering advertisements to users on websites, mobile apps, or other digital platforms. It involves selecting the appropriate ad from a pool of available ads based on factors such as user demographics, browsing history, website content, and bidding parameters. Ad servers manage the storage, delivery, and tracking of ads, and provide reporting on ad performance. Common uses include displaying targeted ads to specific audiences, optimizing ad campaigns based on performance data, and managing ad inventory across multiple websites or platforms.
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