Adservers
**Adservers**
What is Adservers?
Ad servers are technologies used by advertisers, publishers, and ad networks to manage and deliver online advertising. They store ad creatives, target ads to specific audiences based on various criteria (e.g., demographics, browsing history, location), track ad performance (e.g., impressions, clicks, conversions), and optimize ad campaigns. Ad servers also facilitate programmatic advertising by connecting publishers with advertisers in real-time through ad exchanges.
Which job functions commonly mention Adservers?
Which organizations are mentioning Adservers?
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