What is Adaptive MFA?

Adaptive Multi-Factor Authentication (Adaptive MFA) is a type of MFA that adjusts the authentication requirements based on contextual factors such as user location, device, time of day, and user behavior. Instead of always requiring the same factors, Adaptive MFA dynamically assesses the risk associated with a login attempt and adjusts the authentication process accordingly. For example, a user logging in from an unusual location or a new device might be prompted for additional verification factors, while a login from a trusted device and location might require only a password or a single factor. This improves security while minimizing user friction.