Ad verification is the process of ensuring that online advertisements are displayed in the intended environment, reach the correct audience, and are free from fraud. It involves using specialized software and services to monitor ad placements, verify viewability (whether an ad was actually seen by a user), detect fraudulent activities like bot traffic, and ensure brand safety by preventing ads from appearing on inappropriate or harmful websites. This helps advertisers ensure their ad spend is effective and protected from waste and brand damage.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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