AC Nielsen
**AC Nielsen**
What is AC Nielsen?
AC Nielsen (now Nielsen) is a global measurement and data analytics company. It provides audience measurement, data, and analytics to media companies, advertisers, and agencies. It is commonly used to measure TV viewership, consumer behavior, and market trends, providing insights for advertising effectiveness, product development, and marketing strategies. Nielsen's data helps companies understand what consumers watch, listen to, and buy, both online and offline.
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