ABM tools
What is ABM tools?
ABM (Account-Based Marketing) tools are software platforms that enable businesses to target marketing and sales efforts at specific, high-value accounts. These tools typically offer features such as account identification, engagement tracking, personalization, and analytics, allowing marketers to tailor content and campaigns to the unique needs and interests of each target account. They are used to improve marketing ROI, shorten sales cycles, and build stronger relationships with key customers.
Which job functions mention ABM tools?
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