5W2H is a problem-solving and information-gathering technique. It involves asking 'Who, What, When, Where, Why, How, and How much/many?' to thoroughly understand a situation, plan, or project. It's used for defining problems, developing solutions, planning projects, and improving processes by ensuring all critical aspects are considered. This tool is widely applicable and can be adapted to many different situations.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
Use Sumble to: